Promotional Postcard
The task: A double-sided print mailer that communicates a street fashion brand's sale dates, details, and deals in an exciting way.
The postcard mailer I designed demonstrates my abililty to utilize visual hierarchy to capture attention and convey essential information. By strategically placing vibrant and enticing visuals at the forefront, I ensured an immediate visual impact, drawing the recipient's gaze to the heart of the design. This design commands attention and conveys the essential information at a glance, enticing potential shoppers to explore the exciting deals that await them. One of the challenges of this project was deciding how each piece of information should be formatted and displayed on a double sided design, and using the vertically-oriented model shot in a way that fit well with the rest of the design.
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