Jewelry Campaign (Digital)
The task: A digital marketing campaign featuring various pieces company's used jewelry collection that feels modern and seasonal.
This campaign infuses vintage fashion styles with a contemporary and enticing twist. By incorporating both nostalgic elements with modern aesthetics, I transformed this campaign into an alluring and visually captivating sales event. Each design element pays homage to the elegance of the past while maintaining a warm, seasonal aesthetic. One of the challenges of this campaign was finding a way to feature each unique product cohesively and in a modern way. I solved this problem by editing each product using the same treatment (adding a shadow and a reflection) and sticking with a lifestyle image that fits the fall vintage aesthetic but still feels clean and modern, appealing to a younger audience.