Cannabis Campaign (Digital)

This campaign showcases my in-depth knowledge of the cannabis industry, applied to create a compelling marketing initiative tailored to the specific needs and preferences of this consumer base. By understanding the culture, values, and lifestyle of the cannabis community, I was able to craft visuals and messaging that resonated with the target audience, fostering a sense of community and shared enjoyment. One of the challenges of this campaign was finding a way to feature multiple different deals and to highlight that this is both a members-only event, as well as a sale that you can "share" with friends. I solved this by creating the "Puff, Puff, Pass the Savings Headline" and formatting multiple ads as .gifs or .mp4's so that I could fit more information into each one.