Beverage Billboards (Outdoor)

This outdoor billboard design demonstrates my ability to use traditional marketing and design best practices to create ads that grab attention and communicate a mood in a split second. They were designed to catch the publics' attention quickly and from afar. One of the challenges of creating these designs was coming up with a way to appeal to a certain lifestyle group in four words or less, with a very basic product (a vodka brand). By using curated copy and featuring a beverage rather than just vodka, this ad is more targeted and stands out more.