Appliance Campaign (Digital)
The task: A digital marketing campaign that features a diverse array of different appliances, their descriptions, and their sale prices, promoting the client's holiday specials across multiple digital advertising mediums.
This graphic design campaign for an appliance company sale demonstrates my skill in integrating a diverse range of products into a single design, and translating that design seamlessly across a spectrum of advertising mediums while still maintaining best practices and platform advertising standards. The biggest challenge of this campaign was incorporating multiple very different products into single ads, and incorporating a significant amount of information alongside each product across ad sizes. I solved this by animating many of the ads and exporting them as either .gifs or .mp4's, depending on the advertising medium. Additionally, it was difficult to make this campaign feel seasonal while still keeping it clean amongst all of the product information and graphics. I incorporated a lifestyle image, catchy headline, and holiday-centric copy to maintain a seasonal feel.
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